As President of Virgin Galactic, Will Whitehorn was at the hub of one of the most exciting business and technology ventures of the twenty first century - commercial space travel. He took the project from being the nascent dream of Will's boss, Sir Richard Branson, to a project with real spacecraft, test flights and a spaceport.

Will steered Virgin Galactic from concept to reality, convincing investors, overseeing technical plans, and moving to a position where daily flights to one hundred miles above the Earth's surface was a genuine possibility. Few can claim to be involved in such a breakthrough project.

Will also served as the Virgin Group's Brand Development & Corporate Affairs Director. He was seen as Branson's right-hand man, having closely worked with him for over twenty years.

Starting off as a search-and-rescue helicopter crewman in the North Sea, Will once had to pluck Richard out of danger after he became caught up in the Algerian civil war. Back on terra firma, he worked in a series of financial institutions, including a spell as Market Intelligence Officer at TSB Group.

Joining Virgin in his mid-twenties, the young Scot was enthused by Branson's approach. Will explains that Virgin can go almost anywhere, from cola to credit cards to space flight. Even if a particular new venture doesn't work out, the brand should remain undamaged.

Having handed over Virgin Galactic to a US-based President ready for its next phase, Will has returned to brands and communication. He is Chairman of respected brand and product group Loewy, and of Next Fifteen Communications. He also sits on the Science and Technology Facilities Council, the government funding body for scientific research in the UK.