Jeanie Bergin is an experienced business strategist, manager, writer and creator of the 4-phase process of Thinking W.I.D.E – Inside, Outside & Through the Box™.
She has worked with more than a hundred organisations – and thousands of individuals - in the US, UK and across Europe. She is a frequent public speaker and has written articles for many business journals. She is an international expert in Integrated Marketing Communications and Agency Management from building big communications ideas to evaluation and remuneration. Jeanie has worked with some of the world’s biggest brands to design and teach approaches to motivate and deliver outstanding marketing communications – including package design.
One of Jeanie’s core beliefs is that the most valuable asset an organisation possesses is the minds of its people. Whether you are trying to overcome an obstacle, exploit an opportunity, build a partnership, identify new markets, launch a new product, reposition an old one, get a new team working together, kick-start an existing initiative, or almost anything else – the greatest source of knowledge, insight and new ideas is usually inside your company – or within your extended team. Getting it out – fast - is Jeanie’s true speciality. She has worked in dozens of different categories, with all types of people – tapping into a wide range of thinking styles, behaviours, cultures, and experiences – to get the very best out of each mind and turn ideas into successful action.
For the past ten years, since creating Thinking W.I.D.E., Jeanie has worked with such organisations as: Arla Foods, Aventis Drug Company, Barclays, British Sky Broadcasting, BT, Coca-Cola, Conde Nast, Gillette, Glaxo Smith Kline, Glendinning Management Consultants, Heinz, ISBA (The Incorporated Society of British Advertisers), Jongleurs Comedy Clubs, Microsoft, NatWest, Norwich Union, OpenDemocracy, Ortho-Biotech, P&G, Profile Group, SABMiller, Sainsbury, Shell, Tesco, The Guardian, Unilever Best Foods, The Arts Council of England and others.
Additionally, Jeanie does specialised business consulting and speech writing. She wrote the book BIBA: Big Ideas and Brilliant Activations for SABMiller, and has written speeches for business leaders and politicians in the US and UK. She is currently working with Coca-Cola to evolve their approach to agency compensation and evaluation, to inspire and reward Integrated Marketing Communications – based upon her experience of working with Coca-Cola teams, their agencies and bottlers around the world. She continues to work with SABMiller to propel excellence in marketing communications and agency management. She is working with Heinz teams around the world in the important area of packaging. She is also working with the three main industry bodies (ISBA, IPA & CIPS) in the hot topic of creative production decoupling.
SPEAKING TOPICS – Brands, Creative, Marketing, Communication & Innovation
"Jeanie brought an innovative approach to working with strong-minded teams, giving them tools to create and reinvent thinking. It was also great fun." Carolyn McCall, Commercial Director, Guardian Newspapers Ltd
"Jeanie works magic through inspiring and innovative methods to get teams to see the big picture, take a good look at themselves and create ways forward" Robert Barclay, Managing Director, Profile Systems Ltd
"This is not hugging and bonding, but a thoroughly enjoyable, useful and imaginative approach which produces both immediate and lasting results." Simon Bee, Chief Executive, Kingsbury plc