CARL HOPKINS 
Carl Hopkins is a successful businessman and recently appeared on the hit Channel 4 show 'The Secret Millionaire'. Speaking Clip - Click Here Carl Hopkins started out in the world of marketing in 1984 as a junior designer. However, the financial crisis of the early 90s saw Carl’s employers lose their management. “This left a ‘gap’ for me to step up and try to fill,” Carl says, “which I feel I did!” It just goes to prove that difficult circumstances can create opportunities as well as challenges.
In 2000, Carl bought the company, Judith Donovan Associates (now JDA). After raising the agency’s turnover by £10 million and tripling profits, Carl finally sold JDA in 2007 to concentrate on a number of other projects.
Carl is greatly involved in promoting enterprise in Yorkshire, campaigning for women’s enterprise and helping ethnic minorities and socially excluded groups find their way back into employment. He also dedicates his spare time to visiting schools and universities throughout the region to present awards and share his story. Through his various businesses, Carl has increased his links with charities, supporting Breast Cancer Haven Yorkshire and GMFA the gay men’s health charity.
Now well established as a tough-talking, no-nonsense mentor and investor, Carl is involved in JumbleAID, an eco-friendly and socially conscious bidding site, and agencybods.co.uk, a bold new talent-finding site that rewards the right candidates and partly refunds clients’ fees if the employees it finds aren’t a great match. Carl has also established Kloog, a business development service where he shares his experiences and insights with other companies.
In August 2008 Carl appeared on Channel 4’s The Secret Millionaire. Recent keynotes and event hosting include: The launch of Enterprising Britain 2009, West Lancashire District Council, Weber Shandwick, Chartered Institute of Marketing, Pinsent Masons, Business Link, The Institute of Fund-raising, Leeds Metropolitan University, Chartered Institute of Personnel and Development and several appearances as a Make Your Mark Ambassador. Speaking Areas – Funky DM not Junky DM - A perfect introduction for 'would be' direct mail users to avoid becoming junk mail abusers.
Brands for Beginners - Brands are not born they are made and you could make you or your business a brand too. Seven Sins for Successful Selling - It will let you into the minds of evil marketeers and the devious tricks they use to get customers to buy their products and services. 11 Tips on Marketing Yourself Secret Mediocre to Secret Millionaire
TESTIMONIALS "Just a quick note to say thanks for the brilliant event yesterday – quite the most inspiring talk that I have heard for years. I’ve gone away and written my BHAGs!" - Georgiana Head, Director, Georgiana Head Recruitment "I just want to personally thank you for being such as inspirational speaker at today's launch of Enterprise Week. Thank you for giving your valuable time and I hope you enjoyed it as much as we did". - Suzy Alderson, Executive Director. Young People's Enterprise Forum.
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