Barbara Cassani Barbara Cassani is a respected expert on leadership and start-up management. She founded the low cost airline Go and spearheaded the successful London 2012 Olympic bid. She is currently a partner in 3x + Y Ventures, established to identify start-up and growth opportunities in the UK travel and retail sectors. She was named president of Vueling, the low cost airline, in 2007. In 2002 she was named as the Veuve Clicquot Businesswoman of the Year Prior to her Go appointment, Barbara was a senior manager in British Airways for ten years. She joined British Airways in 1986 and worked in a number of strategic sales, marketing and general management roles both in the UK and the USA. Her last role was General Manager – USA, where she also managed BA’s alliance relationship with US Airways and American Airlines. Cassani is a highly experienced speaker and regularly addresses audiences on topics ranging from leadership and management style through to entrepreneurial spirit and start-up advisory seminars. A recent survey identified her as a key component of a new venture dream team by over 1000 senior managers SPEAKING TOPICS – Corporate Responsibility, Leadership, Communication, Women In Business, Teamwork
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